Los Angeles: Hugh Hefner, 91, who founded the groundbreaking men’s lifestyle magazine Playboy in 1953, died on Wednesday, according to media reports.
The Playboy twitter handle said on Wednesday, “American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef”
He died at home, Playboy Mansion in Los Angeles, from natural causes, media reported.
Cooper Hefner, Chief Creative Officer of Playboy Enterprises said, “My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom. He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history. He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston and all of us at Playboy Enterprises.”