The Bihar Post

Pierce Brosnan apologies to Indians for Pan Bahar ad, says he feels ‘cheated’


BP International Desk

The popular Irish actor Pierce Brosnan, famous for his role of James Bond, has apologised to the people of India for the “unauthorized and deceptive” use of his photographs in an advertisement campaign of a Pan masala (chewing nuts) believed to be containing tobacco which is blamed for cancer.

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The heavily-bearded actor was under fire for the past over a fortnight since he was seen endorsing Pan Bahar in an advertisements on TV and newspapers.

The James Bond actor claimed he agreed to advertise a single product only, and that it was presented as “all-natural containing neither tobacco, supari, nor any other harmful ingredient.”

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“I would never have entered into an agreement to promote a product in India that is dangerous to one’s health,” Brosnan said in a statement to People Magazine.

“As a man who has spent decades championing women’s healthcare and environmental protection, I was distressed to learn of Pan Bahar’s unauthorized and deceptive use of my image to endorse their range of pan masala products,” the statement added.

He added that Pan Bahar “grossly manipulated” media outlets to falsely present him as a brand ambassador for their entire line of products, something he writes is “in violation of my contract”.

He explained, “Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women’s healthcare and research programs that improve human health and alleviate suffering.”

Under criticisms from the masses, Brosnan has asked the company to instantly withdraw his image from all products.

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