The Bihar Post

Indian women spending more time on smart phones than husbands, says a latest study


PATNA: A latest study has revealed women in India are giving less time on husbands than operating smart phones.

The research has been conducted by Mobile Marketing Association (MMA) in association with Kanter IMRB. The subject of their study was “Smartphones and feature phones usage and behavior 2016-17 in India”.

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“One of the major findings of the study is that women spend twice the time on smartphones compared to men—on YouTube and games. They also spend 80 percent more time on Facebook than their male counterparts,” claims the report.

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The study also shows the time spent on smartphones surpasses the time spent on any other media, including TV.

“Today, the mobile is undeniably the closest we can get to our consumers and this will help marketers understand and leverage a consumer’s path to purchase,” said D Shivakumar, Chairman of the Mobile Marketing Association.

A report from Cisco titled “VNI Mobile Forecast 2015 -2020” suggests that the number of Smartphone users in India grew to 239 million by the end of 2015 surpassing the USA for the first time ever.

Report added that 95 million smartphones shipped in India during 2015—a hike of 32% from 41 million in 2013.

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