Guwahati: Bollywood actress Priyanka Chopra, who has been named as the brand ambassador of Assam Tourism, on Saturday said she wants to showcase Assam to the world.
During an interaction with media, Priyanka said, “I am not born in Assam. But being an Indian, I feel Assam is a huge part of the country and also an incredible part of the nation.”
“Assam is known in India and also abroad due to its rich culture, unity among the various tribes and beautiful nature. Assam always attracts me and I am thankful thay I have been given an opportunity to promote the state globally,” Priyanka Chopra said.
Earlier, the ‘Baywatch’ actress, who was wearing an Assamese traditional attaire, offered her prayer at Maa Kamakhya temple in Guwahati.
“It was an incredible feeling to get the blessings of Ma Kamakhya and I am happy my year ends with this and will begin with it as well,” Priyanka said.
On the other hand, Assam tourism minister Dr Himanta Biswa Sarma said: “We wish to showcase the rich culture and heritage of Assam and Priyanka Chopra is the best person to take Assam story to global landscape.”
“We welcome Priyanka Chopra as Brand Ambassador of the Assam Tourism,” the Assam minister said.
Earlier, adding to the festivities of Christmas, the Assam tourism minister on Saturday unveiled key elements of the state government’s roadmap towards transforming Assam into a global sustainable tourism hotspot.
The Assam minister made key state policy announcements at the Assam Travel Trade Conclave 2016 in the presence of newly appointed brand ambassador Priyanka Chopra.