New Delhi: India’s Information & Broadcasting minister M Venkaiah Naidu today said the Government would create a Film Promotion Fund to promote Indian cinema in the International Film Festivals.
This initiative would help independent filmmakers to promote their work across the globe.
The Government efforts to project India as a soft power and Filming Destination has been a win-win situation so far, in terms of attracting global stakeholders from various quarters of film industry to India as well as Indian films, expertise and talent being accepted globally at international festivals.
The Minister stated this here today while addressing the curtain raiser Press Conference for IFFI 2016.
Naidu said the Film Promotion fund would provide financial assistance to the films which would be selected in any competition section of an International Film Festival of repute or being India’s official nomination to the Academy Awards under Foreign Film Category for promotional activities.
Directorate of Film Festivals has been designated as the nodal agency for implementing this initiative based on the recommendations of a panel of experts constituted by the Government.
The Minister further said that IFFI as a platform would provide encouragement to the film makers who have contributed to the world of cinema through their creations.
It would offer a bouquet of films from all over the world with diverse storylines, narratives and emotions.
IFFI provides a diverse platform to the film industry to showcase their talent as well as an opportunity to learn from participating countries.